A kit of Basilicata and Puglia tasting of the new brand "Panecotto" has been distributed today to all young donors Fidas Meeting on the occasion of the "Young Donors, Volunteers in Europe "taking place in Matera. A gift of wine and food in order to discover the 250 delegates from different regions of Italy and some European Union countries the flavors of Basilicata and Puglia that the project enhances and promotes Panecotto.
The choice of the meeting of Fidas, as the first launch for the brand "Panecotto", stems from an agreement between it and the Association Consortium The Essential City, promoter identifies the brand and the will to uphold the principles of subsidiarity, organizational quality and process quality, and the added value of promoting social inclusion through the involvement of social cooperatives work placement.
"We believe - says Giuseppe Bruno, President of the Consortium – a circuit-based local economy and national and international broadcasting, able to exploit local resources according to criteria of social equity and sustainability, mechanisms for the creation of production, distribution and consumption of goods and services, leads not only to produce quality goods, but also to protect and safeguard the environment and promoting the welfare. The consequence of this is none other than the active involvement of community membership, and the high sense of social responsibility ".
By year's end will be inaugurated the first local franchise of the brand Panecotto with the aim to export to Italy and in foreign countries to the land produce and crafts of Basilicata and Puglia in an integrated manner to promote the tourist offer of the two regions. Panecotto wants to enhance the food and wine culture of the area, support of local products, dissemination and promotion of traditional cuisine of Puglia and Basilicata, and the integration of different cultures and culinary traditions. The meeting therefore Fidas represented the best opportunity to add to solidarity, the taste of the products of our lands.
MARTEMIX